Privacy Policy

This Privacy Policy outlines how we collect, use, store, and protect personal information submitted by all users when browsing and shopping on our official website. This policy applies to all visitors, registered users, and customers who access our platform and purchase our coffee and tea products. Our top priority is to fully protect user personal privacy and data security, and all information processing operations strictly follow transparent and standardized management principles. This page will clearly explain our overall data management rules, so every user can browse, shop and interact on our platform with complete confidence.

1. Information We Collect

We only collect necessary and user-initiated personal information that is required to complete order transactions, provide after-sales services, and optimize user shopping experience. We will not actively collect any irrelevant private information, nor secretly obtain user data through hidden means. All personal information we obtain is completely provided voluntarily by users during browsing registration, order placement, and customer consultation.
The main types of personal information we collect include basic user identification information and transaction service information. Basic information covers the name, contact information, and delivery address filled in by users when placing orders, which is mainly used to confirm user identity, complete product delivery, and ensure the smooth execution of order services. Transaction information includes user order records, purchased product categories, shopping preferences, payment verification information, and service consultation records generated during the user’s shopping process.
In addition, we will collect non-identifiable basic browsing information generated by users accessing the website, including website access time, browsing page records, and preferred product categories. Such information cannot be positioned to a single independent user and is only used for overall website operation analysis, helping us optimize page display, adjust product layout, and improve overall user shopping experience.

2. How We Use Your Information

All user personal information we collect is only used for standardized service operation and user experience optimization, and we will not use user information for unauthorized purposes. First, user personal information is used for order processing and logistics delivery. We will verify user identity based on the submitted information, confirm order details, complete product sorting, packaging and delivery arrangements, and track logistics status to ensure that users can receive purchased products accurately and efficiently.
Second, user transaction and consultation information is used for after-sales service guarantee. We will rely on order records and user feedback information to handle return and refund applications, answer user product and order consultation questions, solve user shopping problems in a timely manner, and protect user legitimate shopping rights and interests. At the same time, we will sort out user shopping preferences and product feedback information, summarize user demand characteristics, and provide data support for product optimization, new product development and service upgrade.
In addition, we may use user contact information to push updated product information, seasonal preferential activities, and service optimization notices. All message push is based on user service needs, and we will not send frequent invalid interference information. Users can adjust relevant receiving permissions according to their own needs to ensure a comfortable browsing and shopping experience.

3. Information Storage and Protection

We have established a complete and standardized user data management system to fully protect the security, integrity and confidentiality of user personal information. All user personal data is stored through secure encrypted servers, with professional data encryption technology and network security protection measures in place to prevent unauthorized access, disclosure, tampering, loss or leakage of user information.
We have formulated strict internal data management specifications. Only authorized professional operation and service personnel can access user information, and all personnel have signed strict confidentiality agreements. All access, query and operation records of user information will be fully recorded and supervised. We strictly prohibit any internal staff from stealing, disclosing or illegally using user personal information, and will hold relevant personnel accountable for any behavior that violates confidentiality specifications.
We will retain user personal information in accordance with standardized service cycles. We will retain necessary order and transaction data within the valid service and after-sales cycle to facilitate order inquiry, after-sales processing and service follow-up. For invalid and expired user information that is no longer needed for service processing, we will take standardized and safe data clearing measures to completely delete user private information and avoid redundant data accumulation.

4. Information Sharing and Disclosure

We adhere to the core principle of non-disclosure of user personal information, and will never sell, rent or transfer user personal information to any irrelevant third-party institutions, enterprises and individuals for commercial profit purposes. User personal privacy information is always independently managed and controlled by our platform, and no external unauthorized access channels are open.
In the limited service scenarios necessary for transaction completion, we will only share the minimum required user information with cooperative service providers, including logistics and distribution service providers and payment service institutions. The shared information is only limited to the content required to complete product delivery and payment settlement, and we will not disclose user additional private information.
All our cooperative institutions have strict user privacy protection qualification standards and confidentiality management systems. We will sign confidentiality agreements with all cooperative parties to restrict their use of user information only for designated service links, and prohibit any unauthorized disclosure and use of user information by cooperative parties. Once the cooperative service is completed, the cooperative party will no longer have the right to use user information.

5. User Rights to Personal Information

All users have independent and complete rights to their personal information stored on our platform. Users have the right to query their personal information, order data and service records stored on the platform at any time. If users find that their personal information is incomplete, inaccurate or needs to be updated, they can apply for information modification and update through official contact channels.
Users have the right to apply for deletion of their personal information within the scope permitted by service specifications. For user information that users no longer want to retain, we will verify the user’s identity and complete standardized information deletion processing in a timely manner on the premise of complying with service norms and retaining necessary transaction records as required.
If users have doubts or objections to our collection, use and storage of personal information, they can initiate feedback and consultation through the Contact Us page on the official website. We will arrange professional personnel to respond to user demands in a timely manner, communicate and solve user problems, and fully respect and protect users’ independent control rights over personal privacy information.

6. Policy Update and Notification

We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to platform service upgrade, business development and service norm updates. The updated policy content will be uniformly displayed and announced on the official website page, and the latest published content shall prevail.
We will actively remind users of policy updates through page announcements when important content adjustments occur. Users are recommended to check this page regularly to keep abreast of the latest privacy protection rules. Users’ continued browsing, registration and shopping on the platform after the policy update is regarded as recognition and acceptance of the updated Privacy Policy.

7. Contact Information

If you have any questions, suggestions or disputes about this Privacy Policy and our personal information protection rules, please feel free to contact us through the Contact Us page on our official website. We will respond to your feedback as soon as possible, communicate with you sincerely, and properly handle all privacy-related consultation and feedback problems.

 

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